Republicans have closed your schools, they've cut your police and fire departments down, made you less safe, put your kids' futures in danger, created a "giant sucking sound" ... of jobs and residents fleeing from our state,
created the pothole that popped your tire.
My name is Deval/Tom/Chris and I'll solve these problems. Vote for me and we can all take part in making Massachusetts an even better place for us all to live in.
Paid for by Chris/Tom/Deval for Governor.
The quotes come from Centralmaguy on this thread and I thought it was brilliantly strong-worded, yet poignant; it's the sort of ad which can deliver votes.
Use of language is paramount in an election. Not only do Democrats have to be clear, but messages must distinguish the systematic differences between Democrats and Republicans - which is one of the key components to victory. If Democrats want to win more often around the country, no point will help propel us to victory more than this: Republicans either create or ignore problems, Democrats solve them. Republicans think we're all on our own, to scavenge our bread and water; Democrats think we're all in this together.
From immigration (such as the McCain-Kennedy bill, if House Repubs didn't derail it) to pay-as-you-go, budget-surplus government (Clinton - not Bush, Bush or Reagan), the prognosis rings true everytime. Now let's help propel one of the three (and hopefully the current front-runner, Deval Patrick) to victory.