It's silly and the polar opposite of Rove's first ad attacking Warren, linking her to the Occupy movement, but the thing that no one seems to be talking about is the fact that this is the exact tactic Karl Rove has always employed: attacking an opponent's strengths.
People have been scoffing at the new ad, laughing at it even, but it's no sillier than when Rove went after a war veteran in the Senate, Max Cleland, who lost both of his legs and one of his arms in battle, and tried to call him un-American, unpatriotic and not tough on defense. It was absurd, but because it was so absurd, few took it too seriously -- until Max Cleland, national hero, lost his reelection.
That's why it's so important for us to take the new tactic seriously and ensure people know Warren's record and how sleazy Rove and his group are in their manipulation. If there's any one thing people need to know about Warren, it's that she's going to go after the banks and try to make America work for its people, instead of just the lobbyists and CEOs. So, it's time to go forth and spread the message.